Demand Setu

About Us

Building the bridge between you and predictable demand

Setu means 'bridge.' That's our whole purpose — a digital bridge connecting ambitious businesses to consistent, scalable demand.

Our mission

To build a digital bridge between ambitious businesses and consistent, scalable demand — using intelligent, ethical, and conversion-focused marketing. As a unit of Global Info Edge(building brands since 2014), we combine Google and Meta into one Growth Engine. Across 12+ years we've managed ₹50Cr+ in ad spend, generated 5M+ leads, and served 250+ brands — from startups to enterprise, across travel, real estate, D2C, hospitality, and more.

Trusted & certified

Google Premier Partner 2024 (top 3% in India)
Google Partner since 2013
Meta Business Partner
Microsoft Advertising Partner
Shopify Partner
Startup India (DPIIT) Recognised

Meet the founders

Siddhant Aryan — Founder & Principal, Demand Setu

Siddhant Aryan

Founder & Principal

Builds the technology and conversion infrastructure behind the Growth Engine — high-converting websites, landing pages, tracking, and AI-driven automation that make every campaign measurable and scalable.

Chandan Kumar — Co-founder & Marketing Director, Demand Setu

Chandan Kumar

Co-founder & Marketing Director

Leads performance marketing across Google and Meta. Has driven growth for 250+ brands through ₹50Cr+ in managed ad spend, across travel, real estate, D2C, hospitality, and more.

How we work

ROI over vanity

We optimize for revenue and cost-per-acquisition, not likes and impressions.

Strategic partner, not vendor

We act like an extension of your team — invested in the outcome, not just the ad placement.

Radical transparency

Clean tracking and honest reporting. You always know what's working and why.

Ready to build your demand engine?

Book a free 30-minute strategy call. We'll audit your setup, model your ROI, and show you exactly how the engine would work for your business.

Book My Free Strategy Call →